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There are several lists with “ways to make money with a website” on the Internet, but none of them seem to be complete. If you know a method that is not listed below, just let us know and we’ll update it.
For example, one could suggest that blending Ad Sense ads with the content is a way to make money from a website.
In reality it’s not; it’s just a way to make more money by improving your ad click-through rate.
The real monetization method behind it is a PPC ad network. PPC Advertising Networks Google Ad Sense is the most popular option under this category, but there are also others.
The list is divided into direct and indirect methods, and examples and links are provided for each point. Basically you need to sign up with the network and paste some code snippets on your website.
The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.
The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs.
The CPC, on the other hand, depends on the nice of the website.
Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).
The source of the traffic can also affect the overall CTR rate.
Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often.
Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads. CPM Advertising Networks CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate.
CPM stands for , and it refers to the cost for 1,000 impressions.